Everybody knows that social sharing through various social networking websites offers a lot of advantages. At the same time, you have to be mindful about the disadvantages as well. When you follow a wrong method of approach, social media sites may not deliver the expected results and you may end up getting even wrong results.
Take a look at some of the disadvantages of social media sharing:
Social sharing is a time consuming process
Many people think that getting involved with social media sharing is a time consuming process. In order to effectively utilize it, you need to spend a minimum of 6-8 hours a week and if you are not blogging or tweeting or even sending social worker gifts, in a frequent manner by leaving big gaps between posts, your messages will not be taken seriously.
Always stand in with the risk of negative comments
If you are running a business, many people can leave negative comments about your products/services and other people can see these negative remarks. Such a situation can adversely affect the reputation of your business and in order to rectify this issue, you have to very alert and respond to all negative comments immediately.
Be alert towards fraud
It does not matter whether you are seeking the help of another person for using networking sites for social sharing; you need to monitor all activities by yourself. Some people may act on the behalf of your business, especially on twitter with cyber squatters and all your hard-earned brand credibility and reputation will suffer badly.
Hiring an inexperienced social media manager
Blindly following the guidelines and directions of an inexperienced social media manger can make a negative impact. You cannot place your business’s reputation in the hands of just one person, especially an inexperienced person and it is always advisable to find the right person or team to manage your social sharing activities.
Expecting immediate results
Many business people sign up with various social networking sites to gain fast results. It can be described as a wrong perception and social sharing may not bring you short term return on investment. A long term plan should be there in your mind while designing various social sharing strategies and the content that you post should always be original, updated, fresh and innovative as well.
When you underestimate the importance of your followers, you will end up paying a heavy price for it. Making use of auto DMs will definitely hurt new followers because they may think that you do not care about them. Sending an uncaring message to a potential customer is a cardinal mistake and you should avoid this habit at any cost.
Every concept has its own advantages and disadvantages and, social sharing is not an exception. All these disadvantages can be eliminated when you follow the correct method of approach and there is no doubt about the fact that social sharing offers outstanding benefits for the users. It is a cost effective method for social interaction if used properly and a huge number of people have been making use of it with tremendous success as well.